Information We Collect
“Personal Information” means information that we can use to identify or contact you. It can include health and other information you submit when you use our interactive tools and services. We may collect Personal Information in the following ways:
- When you visit or use our online donation and sales systems, whether web-based or mobile, we may collect your name, email address, mailing address, telephone number(s), account numbers, limited location information (for example, to help a mobile app determine the best means of connecting to the database or for shipping something you purchased), user name and password (so you can log in) and personal health information (such as within our health improvement apps);
- We may collect payment card or similar information when you provide it to us as part of a purchase;
- We may capture the IP address and ID of the device you use to connect to the online service, the type of operating system and browser you use, and information about the site you came from, the parts of our online service you access, the type of mobile device you use and the site you visit next (see also the Cookies, Tags & Remarketing Pixels Section);
- When you register for or use certain interactive tools and services, such as many of our mobile Apps, or tools inside many of our Apps, we may collect your [e.g., email address, username, password and device information];
- When you sign-up for newsletters or other communications from us, we may collect your [e.g., name and general contact information];
- When you participate in an online survey, we may collect your [e.g., name and general contact information]; or
- When you provide Personal Information in a community area or other public forum, we may collect your [e.g., name, contact information and additional Personal Information you voluntarily disclose].
From time to time, we exchange or share our donor names and mailing addresses with other reputable organizations, predominantly other non-profit organizations, in order to maintain an active donor list to support our mission to be a relentless force for a world of longer, healthier lives. We have found this to be a cost-effective method of reaching additional potential donors. These other organizations are carefully screened and will not have continued access to your name and address unless you choose to respond to them directly. We do not share email addresses and health-related data. As a donor, you may at any time request that your information not be shared with these other organizations. To request that your information not be shared or otherwise change your preferences on how we contact you, please send a request using our online form or use the contact options on our Contact Us page.
We encourage children to participate in age-appropriate activities to promote healthier lives free of cardiovascular diseases and stroke. Although some AHA sites allow children, with parental consent, to register and participate in certain activities through their schools and communities, we do not collect more information than is necessary to enable children to participate in these activities.
With parental consent, we may collect information from children under the age of 13 such as: name, address, email address, account information, school, messages sent to us through our chat interface, and content they create themselves. That information allows us to fulfill requested transactions, respond to questions about our website and programs, facilitate their participation in activities and other programs, keep records, or to otherwise customize or enhance the website experience for children. Children under the age of 13 may be able to make certain content such as content they create themselves visible to others or the public. This might include, for example, a webpage or parts of webpages operated by children that have been designed for group or public viewing, or photos of themselves involved in our programs or other activities.
We engage third-party service providers to help us develop and operate our web sites and Apps and to help us provide age-appropriate prizes and other rewards for children who participate in our activities. Our service providers include Blackbaud, Inc., Boundless Network, Inc., Charity Dynamics, Inc., Google LLC, Zuri, Mitek Systems, Inc., Ensenta Corporation, PMX Agency, and JotForm, Inc. If you have questions about the involvement of third parties in providing our services, including their privacy practices, please use the information at the bottom of this page to contact our offices by phone or email.
Regardless of what is displayed or submitted, parents can revoke their consent, request that information about their children be hidden or, in some cases, deleted, by contacting our offices by phone at the number at the bottom of this page or via email. When a parent revokes consent, we will stop collecting, using or disclosing information from that child. To comply with such a request, we must verify the identity of the requesting parent. To respect the privacy of parents, we dispose of information that is collected and used solely for obtaining verifiable parental consent or providing notice after a reasonable time after parental consent is declined or revoked.
Information from Other Sources
We may also collect information about you from additional online and offline sources including from social media activities, other nonprofits, and commercially available third-party sources. We may combine this information with the personal and other information we have collected about you.
How We Use Information We Collect
We use the information discussed above in a number of ways, such as:
- Processing donations and purchase transactions;
- Verifying your identity (such as when you access your account information);
- Preventing fraud and enhancing the security of your account or our online services;
- Responding to your requests and communicating with you;
- Managing your preferences;
- Performing analytics concerning your use of our online services, including your responses to our emails and the pages and advertisements you view;
- Providing you tailored content and marketing messages;
- Operating, evaluating and improving our programs (including developing new products and services; improving existing products and services; performing data analytics; and performing accounting, auditing and other internal functions);
- Complying with and enforcing applicable legal requirements, relevant industry standards, contractual obligations and our policies;
- Helping you understand your personal health information; and
- For any other purposes that we may specifically disclose at the time you provide or we collect your information.
We may also use data that we collect on an aggregate or anonymous basis (meaning it does not identify any individuals) for various purposes, where permissible under applicable laws and regulations, to help deliver products, services, and content that are better tailored to the users of our services and for other purposes.
What We Disclose to Others
We may share the information we collect from and about you within our organization and with certain third parties. For example, we may share your information with:
- Credit card processing companies, to process your payments and donations;
- Our other websites in an effort to bring you improved service across our large range of products and services, when permissible under relevant laws and regulations;
- Other organizations we work with to provide services, research, products or programs;;
- Other similar charities; and
Links to Third-Party Websites
Updating Your Information and Contacting Us with Questions
Keeping your account information and preferences up-to-date is very important. You may review your information, request that we exclude your information from any donor list exchange activity, request that we stop using it, or update certain account information by logging in and accessing the account profile section of each online service for which you have registered. If you cannot locate, access or make changes to the information or permissions online, you may send a request using our online form or use the Contact Us options on our site. Of course, we cannot track down “de-identified” information to change it or undo any prior use of data we already used with your actual or implied consent.
To the extent that we provide you with direct marketing communications, you have control regarding our use of your Personal Information for such reasons. If you no longer wish to receive any direct marketing communications, you can opt-out at any time. To do so you may use the unsubscribe link within a marketing email received from us or send a send a request using our online form.
Please note that you also have the right to lodge a complaint with a supervisory authority.
Changes to This Privacy Statement
We may change this Privacy Statement from time to time. When we do, we will let you know by appropriate means such as by posting the revised policy on this page with a new “Last Updated” date. In some cases, you may be asked to agree again to our Privacy Statement or other terms, even if you have already agreed to accept them, because there were changes. Any changes to this Privacy Statement will become effective when posted unless indicated otherwise.
Other Privacy Policies and Practices
This Privacy Statement describes our practices related to our most common data collection activities. We have other policies, procedures and statements that apply to other activities and programs. If you have a question about privacy protections related to “offline” programs, please contact the program staff or use the contact options on our Contact Us page.